The Avaada Foundation has launched a remarkable initiative called the ‘Hug a Tre’ campaign to instill environmental consciousness in young minds. This program, designed for school and college students, goes beyond traditional awareness campaigns by actively engaging children in tree plantation and nurturing. 

Under this initiative, the foundation distributes saplings to students and encourages them to plant and care for them. To foster a sense of responsibility, the program rewards students who successfully nurture their plants for: 

– One year 

– Two years 

– Three years 

At each milestone, students receive prizes, motivating them to continue their efforts. Over time, this activity transforms into an emotional bond, where children care for their plants as part of their families. 

The ‘Hug a Tree’ campaign has been successfully implemented in schools across multiple states in India, creating a ripple effect of awareness and responsibility. For years, the Avaada Foundation has empowered young students to become proactive environmental stewards, ensuring a greener future for all. 

Benefits of the Initiative 

– Hands-on learning: Instead of just reading about environmental conservation, children experience it firsthand. 

– Emotional connection with nature: By caring for their plants, children develop a personal bond with the environment. 

– Long-term environmental awareness: The program fosters a lifelong habit of tree conservation and sustainability. 

– Positive behavioral change: Students become responsible caretakers of nature, influencing their families and communities. 

– Improved green cover: More trees mean cleaner air, better biodiversity, and an overall healthier ecosystem. 

By instilling these values early, the Avaada Foundation is not only promoting environmental conservation but also shaping future generations to be more responsible towards nature. The ‘Hug a Tree’ campaign proves that small steps, when taken collectively, can lead to significant change.